To keep members abreast of club news as well as provide prospects with an enticing glimpse of member life, Formo recently developed a blogging platform for each DPS Sporting Club. Each eMagazine features regular video updates from the Sporting Club, and provides an easily accessible forum for families to share stories and experiences. Case in point is a member family from Turks & Caicos Sporting Club, celebrating their son’s tenth birthday while bonefi shing in the fl ats. Through the eMagazine, the family was able to share images and a triumphant story about the son’s very first bonefi sh catch with friends and family worldwide.

eMagazines are only one component of the digital cobweb Formo creates for clients. Replacing the traditional newsletter, eMagazines are more easily updated on an almost weekly basis. They are frequently used by salespeople to send direct links and sales updates to prospects. Central to Formo’s approach toward offering authentic content, not conventional marketing material, eMagazines provide short, genuine stories about what is actually happening at each property.